UX Strategy, Research, IA & Design

CASE STUDIES

B2B Procurement & Platform
B2B Procurement Platform (SaaS)

B2B Procurement Platform (SaaS)

I like talking about my work with GE because it's a double whammy: It was a pleasure working with their mature UX practice and it's interesting solving their business and user challenges. I have worked with both renewables and gas power teams to consolidate procurement-related web services.

> See Key Project Deliverables

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Taxonomy For Industrial Solutions (Agile)

Taxonomy for Industrial Solutions (Agile)

Here's what I learned on this project: Adhesives are everywhere! Here's what else: When product listings are in the 10,000s, taxonomy REALLY matters. UX sprints for this international team were 2-4 weeks ahead of developers. We conducted research, iterated prototypes, and reviewed dev work in progress. At core we discovered how to support the exacting needs of industrial design engineers and make the web portal more useful for customers. 

Designing the User Journey
Designing Along The Journey

Designing Along The Journey

The OHS museum, research library and speaker series are a public asset, and the easier it has become to use their web sites and services the more the public understands their value. I’ve supported the OHS team with UX research, strategy and information architecture for more than five years.

> See Key Project Deliverables

Prototyping for Innovation
Prototyping For Innovation

Prototyping For Innovation

Let's face it, purchasing insurance is no fun. So how can it be made easier? My team of 3 analyzed participant input from focus groups, benchmarked insurance digital experience and looked to the future with rapid, low-fi concept prototypes. These were used to gather customer reaction and help prioritize business decisions about technical investments for the AARP insurance product roadmap.

RANGE OF WORK

DISCOVERY

RESEARCH

DIGITAL JOURNEYS

USER PERSONAS

INFORMATION ARCHITECTURE

UX DESIGN

PROTOTYPING

DIGITAL CONSULTING for GOOD

Get in touch with Robin